Our complete and perfectly balanced dry Natural Fish and Rice adult cat food is hypoallergenic and suitable for the most sensitive of cats. Made with the finest ingredients and fresh fish for optimum health and vitality.

Sensibly priced to suit all budgets.

VET Approved for added peace of mind.


Benefits (May Help With)

✔️ Food Allergies & Intolerances – A Hypoallergenic pet food diet formulated without common pet food allergens such as –

  • beef
  • pork
  • wheat
  • wheat gluten
  • dairy
  • egg
  • soya

to help prevent symptoms of a food allergy such as –

  • itching
  • chronic ear inflammation
  • gastrointestinal problems
  • chronic diarrohea/gas
  • skin problems like a skin rash
  • hives
  • paw biting
  • excessive licking
  • nausea or vomiting

✔️ Sensitive Stomach – Formulated with a highly digestible animal protein source and rice which is gentle on a pets digestive tract and is also an easily digestible carbohydrate source ideal for pets with sensitive digestion while helping to avoid the common symptoms such as –

  • Intermittent soft stools and/or Diarrohea which may include blood in the stools
  • Nausea and/or vomiting
  • Excessive gas

💚 Diabetic Cats – Well balanced with a high animal protein and low carbohydrate formulation making it suitable for a cat with diabetes for better diabetic regulation and to help achieve diabetic remission. Made with natural, healthier ingredients and no sugar for a healthier lifestyle.✔️ Urinary Tract Health – With added cranberry which can help in preventing recurring urinary tract infections.✔️ Pregnant & Lactating Cats – Easy to digest, appetising and energy dense. Suitable to meet the additional nutritional requirements needed.🐟 Picky Eaters & Poor Appetites – Cooked to perfection. With freshly prepared fish that can tempt the pickiest of eaters and create the biggest of appetites.❤ Healthy Heart & Vision – Contains the Amino Acid Taurine, which is essential for cats, to help prevent serious heart and eye problems.✔️ Stool & Body Odour – With Yucca Schidigera which may help reduce stool and body odour.✔️ Healthy Digestion – With added Chicory extracts which may help to maintain healthy gut bacteria and aid digestion, helping them to glow from within.✔️ Itchiness & Inflammation – With Salmon oil which could reduce or eliminate skin problems for cats which are caused by inflammation, such as contact reactions from allergies.✔️ Shiny, Healthier Coat – The Salmon oil may promote a healthier, glossier coat. This may also mean stronger fur, which could mean less shedding.  ✔️ Excellent For Dental Health – Specially formulated crunchy kibbles, for better cleaning of the teeth, while stimulating saliva production, which helps to neutralise acidity in the mouth and may help reduce plaque build-up, meaning better oral care, leading to less dental problems, which is the most common health problem in pets.


*See our helpful guide to introducing a new pet food here*


Please Note – To gain optimum health benefits from our product, it is best advised that our pet food is used on a regular basis


Additional Information

🌟 Veterinary Approved – For your peace of mind.

💚 Well Balanced & Complete – A delicious natural cat food with all the appropriate vitamins and minerals for excellent general health.

✔️ Gentle Formula – A delicious and healthy natural Hypoallergenic cat food with freshly prepared fish. Formulated to be gentle on cats digestive tracts, without Beef, Pork, Wheat, Wheat Gluten, Dairy, Egg and Soya.

🌿 Natural – No artificial additives, preservatives, flavours or colours for natural goodness.

💚 Healthy Choice – No added sugar, sweeteners or salt.

🚫 No Palm Oil – Environmentally friendly by helping to prevent deforestation and the destruction of the habitats of endangered species.

💎 Strict Quality Control – Made to extremely high standards for the best quality cat food.

🇬🇧 British Product – British Made from an award winning British manufacturer.



Crude Protein 32%, Crude Fat 19%, Crude Fibre 1.5%, Crude Ash 9%, Moisture 7%, NFE 31.5%, Metabolisable Energy 405 kcal/100g, Omega 6 1.5%, Omega 3 1.5%, Calcium 1.5%, Phosphorus 1.1%



Fish 38% (Including 28% Dried Fish and 4% Freshly Prepared Fish, Salmon Oil 4%, Fish Stock 2%), White Rice (22%), Brown Rice (16%), Sunflower Oil, Prairie Meal, Tomato Pomace, Potato Protein, Vitamins & Minerals, Salt, Seaweed, Chicory (0.3%), Dried Carrot, Dried Cranberry, Yucca Schidigera 200mg/kg.


Nutritional Additives per KG

Vitamins: Vitamin A 21,650 IU, Vitamin D3 1,730 IU, Vitamin E 440 IU.

Trace Elements: Zinc (Zinc Sulphate Monohydrate) 95 mg, Iron (Iron (ll) Sulphate Monohydrate) 70 mg, Manganese (Manganous Sulphate Monohydrate) 30mg, Copper (Copper (ll) Sulphate Pentahydrate) 12 mg, Iodine (Potassium Iodide) 0.5 mg;

Amino Acids: Taurine 1000mg