A complete and perfectly balanced dry Hypoallergenic Chicken and Rice Large Breed adult dog food for perfect health and vitality.

Suitably priced for all budgets.


Benefits (May Help With)

✔️ Food Allergies & Intolerances – A Hypoallergenic pet food diet formulated without common pet food allergens such as –

  • beef
  • pork
  • wheat
  • wheat gluten
  • dairy
  • egg
  • soya

to help prevent symptoms of a food allergy such as –

  • itching
  • chronic ear inflammation
  • gastrointestinal problems
  • chronic diarrohea/gas
  • skin problems like a skin rash
  • hives
  • paw biting
  • excessive licking
  • nausea or vomiting

✔️ Sensitive Stomach – Formulated with a highly digestible animal protein source and rice which is gentle on a pets digestive tract and is also an easily digestible carbohydrate source ideal for pets with sensitive digestion while helping to avoid the common symptoms such as –

  • Intermittent soft stools and/or Diarrohea which may include blood in the stools
  • Nausea and/or vomiting
  • Excessive gas

💪 Joint Health – With Glucosamine, Chondroitin & MSM to help maintain joint health and mobility, perfect for the large breed dog.💚 Diabetic Dogs – A high protein diet, with moderate fat content, which may be suitable for dogs with Diabetes. No added sugar to help prevent blood sugar spikes. Perfectly balanced with natural ingredients for a healthier lifestyle.✔️ Itchiness & Inflammation – With Zinc and Salmon oil which could reduce or eliminate skin problems for dogs such as excessive scratching and scaling.✔️ Shiny, Healthier Coat – The Biotin and Salmon oil may promote a healthier, glossier coat. This may also mean stronger fur, which could mean less shedding.✔️ Excellent For Dental Health – Specially formulated crunchy kibbles, for better cleaning of the teeth, while stimulating saliva production, which helps to neutralise acidity in the mouth and may help reduce plaque build-up, meaning better oral care, leading to less dental problems, which is the most common health problem in pets.


*See our helpful guide to introducing a new pet food here*


Please Note – To gain optimum health benefits from our product, it is best advised that our pet food is used on a regular basis


Additional Information

❤️ A Better Choice – Experience proper pet food, made from the heart with love, from a proper, dedicated pet food manufacturer. 

💚 Well Balanced & Complete – A delicious Hypoallergenic large breed adult dog food, suitable for all of the requirements of large breed dogs. Containing vitamins and minerals for optimum health. 

🍗 Single Animal Protein Source – Formulated with chicken, to help dogs with a sensitive digestive tract. 

🌿 Natural – No artificial additives, preservatives, flavours or colours for natural goodness.

💚 Healthy Choice – No added sugar, sweeteners or salt.

🚫 No Palm Oil – Environmentally friendly by helping to prevent deforestation and the destruction of the habitats of endangered species.

💎 Strict Quality Control – Made to extremely high standards for the best quality dog food.

🇬🇧 British Product – British Made from an award winning British manufacturer.



Crude Protein 25%, Crude Fat 14%, Crude Fibre 3%, Crude Ash 6%, Moisture 8%, NFE 44%, Metabolisable Energy 377 kcal/100g, Omega 6 2.9%, Omega 3 0.5%, Calcium 1.3%, Phosphorus 0.8%



Chicken 37% (Including Dried Chicken 29%, Chicken Fat 7% & Chicken Gravy 1%), Rice (27%), Barley, Oats, Beet Pulp (2%), Brewer’s Yeast, Omega 3 Supplement, Minerals, Vitamins, Glucosamine (355 mg/kg), Methylsulfonylmethane (335 mg/kg), Chondroitin Sulphate (250 mg/kg)



Nutritional Additives per KG

Vitamins: Vitamin A 14,400 IU, Vitamin D3 1,925 IU, Biotin 145 mcg

Trace Elements: Iron (Iron (II) Sulphate Monohydrate) 50 mg, Zinc (Zinc Sulphate Monohydrate) 50 mg, Manganese (Manganous Sulphate Monohydrate) 35 mg, Copper (Copper (II) Sulphate Pentahydrate) 12 mg, Iodine (Calcium Iodate Anhydrous) 1 mg


Feeding Guide

Weight of Dog (kg)Grams per Day25 – 35350 – 45035 – 45450 – 55045 – 55550 – 65055+ 650+

*These guidelines should be adapted to take into account breed, age, temperament & the activity level of the dog.



Kibble Shape:  RoundLength:  9.5 mmWidth:  20.5 mmShelf Life:  18 months